rblyn said:
m0jo said:
Bruce, how about some info on the new modular stuff that was supposed to come out?
If it's not happening that's ok, I bet you have your reasons, but just letting it fade away after such promises kinda sucks. This system could rule the world of amplification, now you're losing ground to things like the MI SmartAmp..
Hmmm... I don't see Bruce letting the MTS fade. he is still offering handmade mods and modular heads just not mass producing them and probably not selling as much as he used to. thank God for the modders and Bruce...they still support the line. Randall has abandoned us and without mass production there is no marketing or advertising for the product. I do get your point Mojo....it would be awesome to see in newly launched Egnater mts line. I've had so many amps over the years tone chasing and feel this one has so much potential if developed and marketed properly.
Building 10 mods in a year time is not really keeping the stuff in the forefront is it ... that's just keeping it barely alive. Also it's not about that, it's the fact that he was very close to being right there in front with the other big amp makers. The E2 was all over the web .. and then it became vaporware. Then later on again big promises of a 1U poweramp and other undisclosed new amps and overseas produced modules ... again a lot of waiting and nothing. It just completely breaks my spirit.
Personally I've moved on. I'm glad with my amp, it rocks with Anthony's mods, but it doesn't feel like something I should invest in much anymore.. Unless some new stuff comes out it's just a waiting game untill stuff breaks and I can't get it serviced anymore. You are absolutely correct, a new amp line with
good* marketing would absolutely blow a lot of stuff away and make Bruce a rich man and the amp world a lot more varied. I just can't get my head around it.
*By good marketing I mean get into the public eye, make promises and keep them, offer new exciting features, work with social media and guys like Ola Englund to get the stuff embedded into peoples brains.. It's not rocket science, just get rid of masks like Joe Delaney and find a guy that can talk well, is good with the internet and
loves your stuff. The trick is to be enthousiastic, share your developments a little and then blow people away with the stuff you bring out .. Bruce can do this, but somehow it keeps ending in a let down.
I'm sorry Bruce, it's not a personal attack, I really admire your skill and running a business is not easypeasy. It just really gets under my skin when oppertunities for a revolution are wasted like that...